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VISION

Sojourn Fare is interested in building the future we want, rather than accepting the one we’ll be given.

We're building a future where you can go to the mushroom counter at your local grocery to view, learn about, harvest and purchase multiple varieties of mushrooms fruiting on site.

We’re building a future where the barrier to entry to become a mushroom cultivator is lowered through affordable hardware, clever software and access to shared data for growth optimization.

We’re building a future that not only automates, but understands the cultivation process, utilizes computer vision for data mining and makes the production of gourmet mushrooms possible at massive scale.

 

THE PROBLEM

  • Mushrooms have a short freshness window which affects their taste and appearance.

  • Mushrooms are fragile and shipping from farm to end user often damages them.

  • The barrier to entry to become a mushroom cultivator is high.

  • The lack of education and branding around mushrooms creates a vacuum in consumer mindshare.

  • The modern consumer is actively looking for a more sustainable source of protein.

 

THE SOLUTION

A smaller, smarter, distributed network of production through self-governing, controlled climate units and software.

  • Substrate blocks are incredibly durable. They can be dropped, moved, stacked, shipped with minimal to no affect on its end fruit.

  • Growth happens within 3-5 days, creating an exciting visual process to follow. Paired with an expert behind the counter results in an engaging and educational experience for consumers.

  • You won’t find a fresher mushroom outside of the farmer’s fruiting room, which typically isn’t an option.

  • Daily fruiting. Year round.

 

WHY NOW?

Humans are searching for alternatives to a diet heavy in meat-based proteins. We know that the current status of animal husbandry is not sustainable over the long haul. Mushrooms are an excellent source of vegetable protein, averaging 25% protein content. As well, they are a great source of beta-glucans which have been dubbed “biological response modifiers” because of their effects on the immune system.

Add in a heavily populated world, dwindling natural ground for food production, the glut of empty warehouses in urban areas and the present need to "make a back up copy" of humanity on Mars. This stone kills multiple birds.

 

market size

  • 17,000 active members on shroomery.org & only 300 registered farmers in the US. Large opportunity to bridge the markets by making mushroom cultivation more accessible.

  • $1.23 billion domestic market size by 2019

  • $50 billion global market size by 2019

 

CURRENT STEP

Sojourn Fare just finished our second model prototype onsite in Google Chicago’s cafeteria and are discussing their needs for the next model. It grew 5-7 lbs. of mushrooms every week. We're now building multiple 150 sq. ft. walk-in units on the south side of Chicago, which will yield 150-200 lbs. per week.

 

NEXT STEP

I'm now looking for funding to build out the codebase, secure a couple patents and 6 months operational expenses to get us to product in hand.

In order to get there, I need $100k in SAFE investments to move into the next iteration of the system.

Wanna see the fuller picture? Check out our horizon.